Who owns the record labels?
Nowadays, many record companies are huge corporations that own a variety of record labels. These corporations usually consist of a parent company that owns more than one record label. For example, Warner Brothers Records owns Reprise Records and Maverick Records. In today's economy, most large record companies are actually huge conglomerates that own a variety of subsidiary record labels. Often, the subsidiary labels are each mini-companies operating under the wing of the larger corporation.
The CEO (chief executive officer) is in charge of the business of the whole company. In addition, each label also has its own president. Under the president of the individual label, there are vice presidents in charge of different departments such as the art department, new media, artist development and marketing.
What is involved in a record deal?
Before an artist can be signed, they have to be discovered by the A&R (artists and repertoire) of the record company, who are in charge of finding new talent and being the link between the recording artist and all the other departments of the record company. When the A&R are all in agreement, the artist will be signed. An album will then be planned, and the record company will give the artist a budget to be used for studio musicians, studio engineers and studio time. A budget is also allotted for advertising, art, publicity and promotion. Graphic artists, designers and copywriters begin their work, the A&R department, as well as publicity, marketing and sales; decide on a release date for the album. The artist development department (along with other departments) plans the live performances, promotional tour and radio and TV appearances. The record company must make sure that there is promotion for the artist on the national, regional and local level (depending on how much money the label is willing to spend).
Near the time that the album will be released, the label's departments secure press coverage and exposure for the artist to make sure that the album will sell many copies, ensuring the success of everyone involved, from the artist to the radio stations to the CD stores.
How are musicians promoted? Outline different types of marketing strategies/tools.
· News releases
· Live performances
· Charitable participation
· Social media – Facebook, Twitter, YouTube
· Promotional emails
· Official website
· Competitions/give aways
The music, or band, manager is responsible for marketing decisions after consulting with the artist, as they are contractually obliged to help the artist become bigger and bigger.
Why is a music video so significant?
Music videos are so significant because it allows the artist to connect with the audience on a visual level, rather than just aural, and so can make the artist more likeable and even attract more people to become fans. A music video also reflects the meaning of a song, through amplification, and the feelings of the artist to show that they do not just write down words and sing them but also feel the music they produce.
What is the production process of a music video?
The first stage of production is to have a treatment, which is the artist’s basic story for the music video, as well as the locations they should use and people that would feature in it, among other things. Once this ihas recieved the green light, a storyboard will be drawn up of the narrative to show the angles that will be used as well as directions.
After this actors will need to be hired, which would be done through a casting process. At the same time someone else will be scouting for a location that will suit the musician and track.
Once all of these stages have been carried out filming will take place, and after this the track will be edited and mastered to create the finished product.