The main plan of the advert is to be fairly basic, with the title of the band and digipak at the top in bold, they are likely to be coloured white in order for it to stand out from the dark background.
The image will be fairly minimalist, with the girl from the video shown in the same dark room as the boy, however there is quite a large distance between them and the girl is seen to be screaming (calling) as he is sat on the floor. To add to the atmosphere and the fact that the word "night" is included, we are going to add an image of the moon, that will cast a dark blue tint over the girl, to show that the boy is a much darker character. This also fits the mood of the song as the song sounds like one that would be played during the night around a camp fire with a group of teenagers camping over the weekend.
As we have now changed our concept maybe we need to think of more ideas for our advert and digipak? We can talk about this later. Otherwise I really like your ideas Matt.
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